The sports beverage sector is a busy one, but there’s only one truly iconic and Australian sports beverage on the market.
And that’s Staminade.
Introduced by Steric in the late 1970s as Australia’s original Electrolyte Sports Drink. Staminade has powered Australia’s peak athletes, and everyday sportspeople to keep performing at their best for almost half a century.
Launched by Aussie tennis icon John Newcombe, Staminade is a true Australian innovation. First to market in Australia and that generations of Australians have grown up with. In ready to drink form, Staminade is available to foodservice operators in Lemon Lime, Orange, Blue and Berry flavours.